Marco and Mirco Economic Affecting the Performance of Aon Corporation Essay

Marco and Mirco Economic Affecting the Performance of Aon Corporation Shares - Essay Example This paper will seek to analyze macro and microeconomic factors of this company affecting its daily performance in thte sale of its shares in the stock exchange market. Although the company has been receiving different awards in different categories in its services provision arena, there are other factors influencing its performance of its major product, shares, in the stock exchange market. Aon has relevant demand and supply factors that influence its sales of shares and the volume of accrued profits at the end of its fiscal year. For instance, there are global factors that affect its reinsurance brokerage supply chain such as record reinsurer capital. Documented evidence shows that, due to reinsurance supply of reinsurer capital, the level of reinsurer capital increased by 17 percent, during the first nine months of 2010, surpassing its peak capital level of 2007. Surprisingly, reinsurer capital of Aon is still in excess of demand for capacity up to date and because of this demand, the level of traded shares increased drastically. According to Aon Benfield, the demand for its shares has been a fundamental and overwhelming factor for the majority of its services. This is because; insurers are facing downward pricing pressure forcing them to release more of their redundancies hence increasing their demand for reinsurance (Baumol & Blinder, 2008:84). This is practically vital for Aon Corporation since increased demand for reinsurance means more profits as stock exchange market participation rises in order to raise adequate funds for the extra demand and supply. The market structure of Aon Corporation with response to trading of shares in the stock exchange market is a wide one, figured to deliver the best and effective services to its active stock exchange market share buyers and sellers worldwide through sub branches, online, or phone (eTrade) (Wapler, 2003:46). Due to its need to have a structured market globally, it established Global Business Units that help to integrate its corporate culture of work within as well as across borders. What connects all these units is the Company’s shared purpose and vision, which has uniform standards together with a state of the art technology. This global network of companies provides the most effective structure of market suitable for its share trading and active participation in the stock exchange market. There are few things that Aon Corporation should do in order to, either continue making profits in this market structure or move towards more profit generating market structure. To begin with, Aon has an organic market structure that depends primarily on its existing demand for risks, need for insurance, human resource consulting services and hugely on share trading. Secondly, its structural market also targets corporations, government arms, insurance companies and so many other organizations with potent ability to actively-participate in the stock exchange market. With such a broad market s tructure, the company continues to record a great deal of profits from its sell of shares. Despite accruing profits from sell of its shares at this structural market, the company experiences cyclical economic swings owing to stock exchange market fluctuations that impose more pressure on the active participation in the stock exchange market of the company. As a result, there is need for maintenance and creation of a more reputable market structure