New Product Development Essay Example | Topics and Well Written Essays - 1000 words - 1

New Product Development - Essay Example example with technological development new types of DVD players are in idea generation process which will play high capacity Forward Versatile Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Sometimes too many ideas are generated which needs to be evaluated and then screened which are not very promising one for the company. The Idea screening process of the foremost U.S motorcycle manufacturer, Harley-Davidson is known as â€Å"The Wall of Fire† who screens different ideas to choose the best out of the development opportunities called â€Å"The Swirl† (Karol, Nelson, 2007, p. 118). The ideas which are screened in the idea screening process are forwarded for the concept development and testing of the screened idea. Ideas can be very beneficial for the company in many cases for which proper testing of the concept is required for its feasibility study. In automobile industry Tata Motors conducted a market research in order to find the gap in the market fo r its fall in the market share of truck during the year 1998 to 2000. It showed that consumers want a to have a car like vehicle but it can perform like a truck which can carry heavy weights for different purposes (Kumar, 2007, p.29). After concept testing the marketing strategies like the description of the target market, distribution channels, pricing policy, advertising, marketing mix strategies and profit in long run are evaluated and managed. For example Unisys identified the need of the customers.

SCIENTIST SHOULD BE ALLOWED TO CLONE PEOPLE Research Paper

SCIENTIST SHOULD BE ALLOWED TO CLONE PEOPLE - Research Paper Example By looking at the potential of human cloning, certain aspects of human society such as the ones determining how human cloning affect scientific research by drastically increasing scientific knowledge of genetics. Heimbach asserts that cloning presents many challenges affecting the subjects such as the potential physical dangers and the profound ethical dilemmas that should be avoided (633). The prospect of cloning humans is highly controversial as many scientists and lawmakers view the act as immoral. There are risks and technical challenges and other laws that make it illegal thus denying the chance of human cloning becoming a reality. People opposing cloning of humans argue that cloning animals may be to humans advantage because it would boost human research however, what is good for animals may not actually be good for humans. Interestingly, animals do not even have an idea or sense of how much we appreciate their sacrifices hence making arguments against cloning to be similar since the initiation of the topic (Surfcrs Web). The people against human cloning assert that the act will destabilize human condition by disrupting faith in the sanctity of life and the superior position humans hol d over other species and therefore any little insult may degrade the human ego. Many clones die during gestation or soon after birth because of placental malfunction is a major cause of death or the surviving ones plagued with serious physiological and generic problems. Such kind of conditions such as the large offspring syndrome and severe respiratory and brain malformations are common among animals leaving a question whether clones can develop and age normally when it comes to humans. Heimbach argues that scientific and technical issues regarding human cloning should therefore be clarified before undertaking the act to avoid eminent failures such as stillbirths and the birth of deformed babies (655). Some of the ethical issues concerning cloning is the use of